Industry Reference
U.S. Beauty & Personal Care Statistics: 2026
A straightforward collection of dated figures for writers, shoppers, and anyone tracking the scale of the U.S. personal care industry.
Last updated September 9, 2026At A Glance
Personal care is a major part of the American economy.
Splendour By NaYa makes body care for everyday rituals, from whipped shea body butter to washes, scrubs, oils, and lip care. This page brings together the larger industry facts behind that familiar category. Every figure below names its source and the year the data covers, so it is easier to quote accurately.
Methodology & Sources
How to read these figures.
This is a curated reference, not original market research. Statistics are drawn from the Personal Care Products Council's published economic impact reports. The figures should be read with their reporting year and study scope, especially where an older benchmark is included for context.
Last reviewed September 9, 2026.
Cite This Page
Use this reference in your own work.
Suggested citation: Splendour By NaYa. “U.S. Beauty & Personal Care Statistics: 2026.” Updated September 9, 2026.
https://splendourbynaya.com/beauty-and-personal-care-statisticsEveryday Body Care
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